The Value of a Professional Wedding Video

Article by James Storrie , President, NZ Professional Videographers Association
Award Winner, 2001 Awards Winner (Silver Monitor, Best Category) ITVA
International Member WEVA (Wedding Event Videographers Association)

When you choose to invest in a professional videographer, you are honouring the importance of your wedding day.

Only a trained and experienced wedding videographer is correctly prepared to capture all the details and finer points of your special day, from the rush of preparations at the beginning of the day, through the emotional moments of the ceremony, and to the excitement of the reception.

Afterwards, a professional with creative editing skills will polish your tape artistically and professionally to produce a video (or DVD) that not only documents your day, but also is fun and entertaining to watch again and again!

Because your choice of videographers is so vital to the memories you will have after your wedding day ends, get an early start in the process of selecting your videographer and shop based on quality.

Placing videography at the top of your priority list also ensures the best chance of securing your first choice, as today's top wedding videographers are booked far in advance.

Just like professional photography, pricing for professional videography varies widely, even within the same geographic region. Talent, technology, and time are three key factors, which will affect the pricing of your video.

For example, you may find professional videographers in your area using cameras and editing systems that are similar. However, it will be their skills, experience, style, and techniques in both shooting and editing that will immediately capture your attention and be the distinguishing differences you will notice in their work.

This is why it is virtually impossible to shop by price alone when selecting your videographer. Professional wedding videography is an artistic, not a mechanical medium and videographers shoot and edit video differently.

Video styles and quality can vary tremendously even within the same community and in order to make an informed decision about a videographer - it will be the distinguishing differences of style, quality and end results that will excite you. Be sure that your videographer can match your preferences, and ask to see actual samples of work produced by the videographer who will be recording your event.

When you stop by to see samples, you will also have an ideal opportunity to discuss your wedding details and style preferences before making your final decision.

*Information compliments of AVI Creative Wedding Artistry

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